As a slow fashion label we are strongly committed to provide sustainable livelihoods to our weaver community and also bring new adaptations of the heritage Handloom weaves to create contemporary fusion fashion lines and provide responsible fashion solutions in today’s world.
Awareness about the slow process involved in making the handmade clothes brings an appreciation for the people and skills involved; therefore, the inherent value it holds for the maker (crafts persons, designers, pattern-makers, tailors etc) as well as the actual garment which is an outcome of love and hard work.
The wearers who have embraced practices of mindful consumption and slow fashion do realize the value of investing in handmade clothes which give the comfort of wearing for longer hours and wearing it often, easy maintenance and aftercare.
Easy to breathe handwoven fabrics translated in relaxed fit silhouettes encompass trans-seasonal layering for lasting slow and comfortable fashion.
Our Slow Fashionistas
Hats off to Vaibbhavi P,
who is doing this job very religiously.
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After the garment which is created by collective efforts of so many people and multiple resources, is no longer useful it is disposed; it is either reused which then gets bio- degraded, worse if made of synthetic fabrics does not even get bio-degraded and adds to the landfill. Immaculate design intervention at every stage from farm to grave is essential to make the lifecycle of the clothes meaningful to all people who make it and wear it and cause minimal adverse impact on environment for sustainable future while enjoying the current fashion responsibly!
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