Slow fashion is lifestyle choice:
What is Sustainable / responsible/ ethical fashion?
What is Slow fashion?
After the garment which is created by collective efforts of so many people and multiple resources, is no longer useful it is disposed; it is either reused which then gets bio- degraded, worse if made of synthetic fabrics does not even get bio-degraded and adds to the landfill. Immaculate design intervention at every stage from farm to grave is essential to make the lifecycle of the clothes meaningful to all people who make it and wear it and cause minimal adverse impact on environment for sustainable future while enjoying the current fashion responsibly!
Who made our clothes?
Pause for fashion, it is about making mindful choices and knowing the story behind who made our
clothes. This helps in generating sustainable livelihoods and being responsible for the choices made to
produce clothes with conscience at each stage. We work with highly Indian weavers at the unique craft
clusters and involve local skill sets to make our unique collections.
Why buy less and invest in good quality slow fashion?
Why COTTON Best for Indian climatic conditions
Why FABRIC is HERO: the wonder weave?
Difference between Khadi fabric and Handloom Fabric:
Handloom fabric = Machine spun + Handwoven
Why Handmade products are not same?
In the fast paced world, where each person is on the go always and is under tremendous pressure of busy schedules, strenuous work, little leisure. Our comfort-fit, light – weight breezy clothes in trends cuts, with soft absorbent handloom fabrics help you relieve all the stress when everything else is beyond your control. Take a mindful pause for fashion.
Why Comfort First?
Don’t kill yourself in high heels and fancy clothes….. Talk the real you.
Fashion is an expression of your real self, which is best expressed when one is at ease and comfort
physically and psychologically. Easy relaxed fits and comfort fabric that breathe incorporated in clothes
made responsibly lend that aspect of freedom. Constricted clothes and uncomfortable styling just to fit
in a certain fashion fad , detracts from your personality and reduces the wearer to a trend follower or
What is the fashion forecast scenario: The fashion trends are moving towards sustainable practices like
recycle, reduce& recuse, craft / heritage sustenance, organic production processes and fair trade for all
stakeholders in the supply-chain is recognized as the future direction of fashion. The acceptance of more
easy, breathable fabrics and silhouettes has led to acceptance of beautiful textured cotton, linen, silk
fabrics with a story to tell the world. The silhouette direction is comfort driven with anti- fit style lines
and subtle detailing.
How we are inclusive in Body sizes
What is Bespoke or customized
Commissioned projects for heritage heirloom preservation, caring for well-loved clothes and up cycling them and repurposing them for posterity are also undertaken on request.