V LUUV | Upcycled Phulkari Accessories by Vaibbhavi P
V LUUV is a conscious accessories collection by Vaibbhavi P, created from upcycled denim and post-production fabric waste.
Designed under a zero-waste philosophy, each piece transforms discarded textiles into functional fashion through skilled artisan craftsmanship in Punjab, India.
At the heart of V LUUV is Phulkari, the iconic embroidery tradition of Punjab:
Phul = Flower | Kari = Hand Embroidery
Every bag carries this legacy forward through hand embroidery, quilting, and thoughtful design — making each piece playful, versatile, and timeless.
From everyday tote bags to statement sling bags, V LUUV blends sustainability with modern style, designed to move seamlessly from daywear to evening wear.