Dr. Vaibbhavi is a celebrated figure in Indian fashion and education. We believe that conscious creation is the key to mindful fashion. With the power of extensive research on indigenous craft techniques, we co-create exquisite handmade textiles with craft communities all across India. This passion for people, craft, and the Earth is shared by her husband, Pruthviraj Madhukar Ranavaade, the Managing Director of the label Vaibbhavi P.

Our minimal and aesthetic designs are inspired by Dr. Vaibbhavi’s studies on Indian fashion systems, representing the sartorial practices in contemporary fashion. Her much-praised book, ‘Indian Sari: Sartoria and Semiotics,’ published by Routledge, UK, has received global admiration.